Did you know that you can get real estate leads for $5 or less by running Facebook ads?
Here are 5 types of Facebook ads that you can run to help you grow your business cost effectively.
One great way that you can use Facebook advertising is by using a list ad. This type of prospect is early in the process and unsure of what they need. Some examples of this type of ad is a hot homes list or a foreclosure list.
Another great way to get leads from Facebook ads is by running ads to promote a specific property. You can use this to get showings directly to the potential homeowner or use it to get the attention of other agents. You can also use property ads to promote your open houses.
Want to be well known in a certain area? Try running farming ads. This is taking old school zip code farming and updating it. You keep an ad running in your target zip code and create top of mind awareness.
Re-targeting ads are another great ad type to run on Facebook. You run re-targeting to increase conversions of people who have visited your website or joined your email list.
Sphere of influence ads are another great way to grow your business through Facebook ads. You can use Facebook’s page targeting to send an ad to people who like your page and the friends of those people.
As you can see, there are a lot of options that you can leverage with Facebook ads. If you have any questions, please do not hesitate to reach out.
About The Author
Carlos Scarpero is a mortgage loan officer with Paramount Residential Mortgage Group (PRMG), who provides free marketing advice for REALTORS®. He is also the founder of the free Facebook group, Real Estate Agents Who “Get It.”, where he shares marketing ideas and hosts weekly marketing webinars. He can be reached at www.Scarpero.com or 937-572-3713
